MATCHA SHOP

Warm, earthy and calming. Matcha turns simple pauses into meaningful rituals.

Bestsellers Visit the Café
Two hands toasting with iced matcha

Made for slow mornings
and quiet afternoons

3k+ matcha lovers

Simple ingredients

We keep it pure. High quality matcha with nothing unnecessary added.

Thoughtful preparation

Every cup is made with care, from the way it's whisked to the way it's served.

Everyday rituals

A small moment in your day to slow down, reset and enjoy.

Our Favorites

A few of our most loved matcha drinks and essentials. Smooth, balanced and made to be part of your daily ritual.

Why our matcha
is the best

We focus on quality, simplicity and care in every step.

Simple ingredients

We keep it pure. High quality matcha with nothing unnecessary added.

A daily ritual

From first-timers to five-times-a-week regulars. Everyone's welcome here.

900+

Tasty matcha drinks prepared daily with love

★★★★★

Quality service

Loved by 3,000+ regulars across New York.

Blog

Thoughts, recipes and guides from the world of matcha.

Why Matcha Is Easier on the Body

How matcha caffeine works differently to coffee, and why it tends to feel calmer and sustained.

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Matcha Banana Smoothie

A creamy, five-minute smoothie with matcha, frozen banana and almond butter. Simple and genuinely good.

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Matcha and Your Morning Routine

Why swapping your morning coffee for matcha might be the small change that makes your day feel different.

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How to Store Matcha Properly

Light, air and heat are matcha's worst enemies. A few simple habits will keep it fresh for much longer.

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Visit Us

34 Spring Street, Nolita, New York, NY 10012

Monday – Friday: 7am – 6pm

Saturday – Sunday: 8am – 6pm

Words from
our regulars

★★★★★

Loved by 3k+ matcha lovers
"

The starter kit completely changed how I do mornings at home. Simple, and the matcha quality is exceptional.

Elena Russo

Yoga instructor

FAQ

Everything you need to know before your first sip.

What is ceremonial grade matcha?

The highest grade — young leaves, stone-ground, vivid green, smooth enough to drink straight with just hot water.

Does matcha contain caffeine?

Yes, but paired with L-theanine, which tends to give a calmer, more sustained energy than coffee.

Is your matcha sweetened?

Our ceremonial and everyday tins are 100% pure. We also carry a lightly sweetened blend for lattes.

Can I make matcha at home?

Absolutely — our starter kit has everything you need, and it takes about ninety seconds.

Do you offer dairy free options?

Every drink can be made with oat, almond or coconut milk at no extra charge.